Facebook & Instagram ads that bring in
Meta is how a local business gets in front of the right people every day instead of waiting to be found. We plan, build and manage Facebook and Instagram ad campaigns for small businesses and brands, with tracking set up properly so you can see what every dollar brought back.
Real numbers, not screenshots of likes.
Driven Athletics is a direct-to-consumer brand at the crossroads of fitness and car culture. They were getting attention but needed paid traffic that turned into buyers. We built and ran their full-funnel Meta campaigns, built lookalike audiences from their best customers, refreshed creative before it wore out, and wired Pixel and Conversions API tracking so every result was measured. Then we built the landing pages the ads point to.
Built on data, not guesses.
Tracking first
Meta Pixel and Conversions API set up and tested before a dollar is spent, so the algorithm learns from real purchases, bookings and leads.
Audiences that look like your buyers
Lookalike audiences built from your best customers, plus retargeting for people who visited and didn't act.
Creative that doesn't wear out
Ads get tired. We rotate fresh hooks and creative before click-through rates drop and costs climb.
Patience, then scale
Most people kill ads too early. We give Meta the data and time it needs to learn, then put more budget behind what's proven.
From audit to scale.
Audit and strategy
We look at your offer, your tracking and your numbers before spending anything.
Creative
Hooks, scripts and visuals made to stop the scroll for your buyer.
Launch and test
Structured tests, then we cut what's losing and move money to what's winning.
Scale
More budget where the math works, while keeping cost per result steady.
Where the clicks go matters.
An ad can only do so much if it sends people to a slow or confusing page. That's why we also build websites and landing pages, and why Google reviews matter: people check your reviews before they buy, even after clicking an ad.
Questions people ask.
Do Facebook ads work for small businesses?
They can, when the tracking, the offer and the page the ad sends people to are all set up properly. Meta's targeting is strong enough to reach local customers by area and interest, and ads that send people to a fast page with clear reviews usually perform far better than boosted posts.
What's the difference between Meta ads and Facebook ads?
Meta is the company behind Facebook and Instagram. Meta ads run through one Ads Manager account and can show on Facebook, Instagram, Messenger and Meta's partner apps, so a Meta campaign usually covers both Facebook and Instagram.
What is the Meta Pixel and Conversions API?
The Meta Pixel is a small piece of code on your website that tells Meta when someone views a page, books or buys. The Conversions API sends the same events from the server side, which fills gaps when browsers block tracking. Together they help Meta find more people like your real customers.
How long before Facebook ads start working?
Meta needs time and data to learn who responds. We usually give a new campaign room to collect results before making big changes, then scale what's proven. Cutting ads after a couple of days is one of the most common reasons they fail.
Do you make the ad creative too?
Yes. We write the hooks and scripts and produce the creative, and keep refreshing it so the ads don't go stale.
Do I need a website to run Meta ads?
Not strictly, but results are much better when ads send people to a fast page built for that one offer. We build those landing pages too.
More from 786 Scales.
Let's get you
Tell me what you sell and where you're stuck. If it's a fit, I'll map out the site, the ads and the reviews, and nothing goes live until you approve it. You work with me directly, never a junior account manager.