Filling the funnel for a DTC brand.
Driven was getting attention but needed paid traffic that actually turned into buyers, not just impressions. We built and ran their full-funnel Meta (Facebook and Instagram) campaigns — cloned their best customers into lookalike audiences, refreshed creative before fatigue tanked their CTR, and wired Pixel and CAPI tracking so every result was measured. Then we built the Redline landing pages the ads point straight to.
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